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Idea Lockup
A lockup at the top of the frame: thin white lead-in, heavy italic hook with a navy-to-blue ink fill, faded white tail.
- Used for
- hook The opening lines, and the call to action at the end
- Mood
- Best for
- bright interiors, business advice
- Avoid when
- shots with no headroom above the speaker, dark backgrounds
- Emphasis
- One emphasis word in every phrase, up to 4 words per phrase
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Caption this video with HookPack: "Idea Lockup" for the hook and "Glass Pill" for the rest.Goes well with
Main styles designed to pair with Idea Lockup: shared type or colour, so the video looks like one piece.