Invert Fill

One word at a time as wide as the frame, in heavy condensed caps that invert the footage behind them.

Used for

hook  The opening lines, and the call to action at the end

Mood

dramatichypehigh energy

Best for

short hooks, openers, trailers

Avoid when

dark or busy footage, long passages

Emphasis

No emphasis word; the whole phrase is the style, up to 4 words per phrase